Are you thinking about starting a bottled water company from scratch? If YES, this is a complete guidebook for starting a bottled water business with NO money and no experience.
Okay, so you have been supplied by us an in-depth sample bottled water business plan template. We also took it further by analyzing and drafting a sample bottled water marketing plan supported by actionable guerrilla marketing concepts for water in bottles businesses. In this article, we will be considering all the requirements for starting a water in bottles business. So put on your entrepreneurial let’s and hat proceed. Table of Content Bottled water Industry Overview Market Research and Feasibility Bottled Water Name ideas WATER IN BOTTLES Licenses and Permits Bottle Water Marketing Plan Cost of Starting a WATER IN BOTTLES Plant Bottled Water Marketing ideas Are you an aspiring entrepreneur searching for a good and lucrative business venture to launch? If you have what it takes to begin a business, then you should consider starting a water in bottles production company in your area. Needless to say there are easily available markets for bottled water no matter the part of the world that you made a decision to start your own bottled water Production Company. That is so because every individual on the face of the earth beverage clean and portable water to survive no matter how it is packaged. Although starting a standard bottled water production company could be capital intensive for a business owner that is just starting out. But if you are able to conduct a thorough market feasibility and research studies before launching the business, you are sure likely to breakeven before most businesses that are started on a same time, within same area and under similar economic conditions. The bottom line is that economic recession hardly affects the rate of intake of water in bottles especially during summer period. Basically what most standard water in bottles production companies rely about to increase sales cum revenue generation is robust distribution network within their coverage areas; retailers, restaurants, sports clubs and hotels et al are a number of the key business entities that you need to partner with if you would like to do pretty much in this occupation. Starting a WATER IN BOTTLES Company - A Complete Guide Industry Overview This is no doubt a very lucrative industry that may make one a millionaire if all things work together for good. Water in bottles is one commodity that's consumed in all parts of the world and of course those that are available of producing water in bottles are known to generate sales season in 12 months out if the business is well - managed. As a matter of fact, economic downturn hardly affects the consumption of bottled water merely because it is a commodity that is as important as the air we breathe in. Production companies in the water in bottles industry basically purify bottled water into plastic and cup bottles for consumption. The bottled water are correctly capped and labeled accordingly before for sale to the general public. Companies in this industry have an assortment of water offerings usually, such as for example spring water, mineral water, sparkling drinking water and flavored water in a range of prizes and sizes. Players in this industry are involved in the manufacturing of ice production also. It's quite common to find big companies who are into creation of soft drinks and food and beverages engage in the production of water in bottles. Research conducted by IBIS World shows that in the United States of America, the known degree of concentration in the WATER IN BOTTLES Production industry is modest, as the top 4 players are expected to create 65.5 percent of revenue. Given the heavy bulk weight of industry items and the reduced value per unit sold fairly, bottled water production is generally taken on by large companies with major economies of scale and large investments in transportation. As the majority of bottled water production is performed as one of many activities within the organization portfolios of international food and beverage companies, the remaining portion of the industry’s production is performed through small-sized local players. The Bottled Water Creation industry is a thriving sector of the economy of the United States of America and they generates a whooping sum of well over $5 billion annually from more than 565 registered and licensed bottle water production companies scattered all over the United States of America. The industry is responsible for the employment of more than 14,360 people. Experts project the bottle water production industry to grow at a 4.0 percent annual rate. The Coca Cola Organization, Nestle and Pepsi Co are the global globe leaders in the water in bottles industry; they have the lion marketplace share in the usa of America and in most countries of the world. Despite the known fact there are big corporations who are in to the production of bottled water, the actual fact remains that starting a little scale bottled water creation business has minimal barriers to access, with low begin - up capital. Most players in the water in bottles production industry are small- to medium-size establishments that cater to the local community. With this sort of business, if you want to start on a little scale, you can decide to start servicing your local community. All you would want is contacts, packaging, networking and good marketing and customer support skills. However, if you intend beginning it on a big scale, you then should consider spreading away from local community to convey level and even nationwide level. Some of the factors and incentives that encourages aspiring business owners to venture into starting a water in bottles production company is the fact that the mandatory amount needed to start the business especially when you decide to start a small scale servicing a little community is not on the high side compared to other small scale businesses. So also, the marketplace for water in bottles cuts across people of all races, culture, monetary age and status et al. That makes it easier for loads of entrepreneur who are interested in the business to come into the industry at any time they desire; the entry barriers are quite affordable and any severe minded entrepreneur can comfortably improve the start - up capital without collecting loans from the bank. Over and above, the bottled water production industry is a profitable industry and it is open for just about any aspiring entrepreneur to can be found in and establish his / her business; you can chose to begin on a small scale servicing a community or you can chose to begin on a huge scale with several outlets in key metropolitan areas all over the United States of America. Starting a WATER IN BOTTLES Company - GENERAL MARKET TRENDS and Feasibility Demographics and Psychographics The demographic and psychographic compositions for those who consume bottled water is all encompassing. This is so because there are no human being on the facial skin of the earth that does not drink clean and portable drinking water. So as a bottled water production company, your marketplace should cut across people of different financial standings, culture, religion, age and race et al. All you need to do is to ensure that your water in bottles is packaged is affordable and packaged in various sizes and of course different prices. With that you will be able to appeal to all your target market. List of Niches in the WATER IN BOTTLES Industry Basically, there are no niche areas in the water in bottles production industry simply because bottled water are expected to meet up same standard in any section of the world hence the market is strictly regulated. On the other hand, water in bottles production companies are recognized to continue steadily to improvise so as to continue to expand their marketplace reach which explains why it is now simpler to find flavored water in bottles, distilled water in bottles, sparkling bottled water, water in bottles with low PH value and water in bottles packaged in different sizes et al. As a matter of fact, most water in bottles production companies are not left out when it comes to making water that are dispense via water dispensers. Competition in the Bottled Water Industry There are just a few businesses that lack competition. One of the good items about competition may be the fact that it helps one sit up and rise to the challenges now there are. There is hardly any industry or occupation in the world where there is absolutely no competition anywhere, as a matter of fact, it is competition that brings creativity and innovations in the business world. This goes to show that if you are looking towards starting a water in bottles production company, you then should brace - up for competitions in the market. The truth is you are not expected to compete amongst bottled water production businesses in your area, but also international and top notch corporations such as The Coca Cola Company, Pepsi Co and Nestle et al. Most bottled water company are leveraging on creativity in terms of packaging and marketing to keep to stay afloat in the industry. One creativity approach that is common is making certain their bottled water conforms to the appropriate PH - level. As a matter of fact it's quite common to find water in bottles production companies especially medium scale and small scale bottled water companies specially labeling their water in bottles for specific occasions to meet up the demand of their customers. For example, a client that's celebrating their birthday may hit an agreement with a water in bottles company to specifically label the bottled water that'll be served in the occasion to conform with the occasion. No doubt, the reality that there surely is stiffer competition in the bottled water production industry is not hampering the performance of brand-new entrants; most of them understand how to recreate and re - strategize to attain out or attract more customers. List of Well Known WATER IN BOTTLES Brands in the usa of America In every industry, it isn’t new that there are brands that are way ahead of others. This can be attributed to their long stamina, amongst other factors. It is important to state there are larger companies who are into bottled water production and in addition there are medium scale and small scale business that are also into water in bottles production. This is so since the market is open for all to participate in. Here are some of the leading brands in the bottled water production industry in the usa of America; The Coca Cola Company Nestle (Nestle Pure Life) Pepsi Co. (Aquafina) Fiji Water Evian Voss Artesian Water Perrier Smart Water Arrowhead Mountain Spring Water Ice Mountain Natural Spring Water Deer Park Natural Spring Water Economic Analysis Starting a water in bottles production company can’t be said to be a difficult business enterprise but at the same time, it can be a business that will require thorough financial analysis - feasibility studies and market place survey et al if you are searching towards making gains in the industry. Part of what you need to focus on in this line of business is how to build a typical water purification and packaging plant, a robust distribution networks, branding not to mention how to maintain your machinery and equipment and to look after your overhead before your business breakeven. Other price that needs to be considered during planning and budgeting are way to obtain packaging materials, and maintenance and fuel prices et al. It is important to try whenever you can to lessen overhead cost when coming up with plans to start a food pickup truck business and to operate in cities where one can be permitted to cook and ready your food within your truck. Well for today it is only in Chicago that food trucks are not allowed to cook their food of their truck. Lastly, there are a number of permits that must run a bottled water production firm in the United State of America, and of course additionally, there are public health codes to see. Starting a WATER IN BOTTLES Plant from the Scratch Versus Buying a Franchise? Good enough bottled water production business is one of those businesses that sell franchise; brands that have gained huge market leverage can sell their franchise successfully. Any aspiring entrepreneur who's considering starting a bottled water production business has the option of either beginning with the scratch or buying a preexisting franchise. There are loads of factors that needs to be considered before choosing the option to follow. A few of the things to consider are the cost of starting from the scratch or investing in a franchise, your financial capability, your vision, as well as your business skills and experience. If your intention of starting a bottled water production business is to grow beyond one city, if you want to have existence in key cities in the United States and Canada, then starting your water in bottles production company from the scratch is your very best option. But if you just want to begin a business with the aim of just making money and you don’t possess the required finance and experience to create a business from the scratch, then it will pay you to get the franchise of a successful brand in the water in bottles production industry. Challenges and threats of Beginning a Bottled Water Company If you decide to begin your own bottled water production company in the United States, Canada, and Australia or in Europe, you're sure going to face some threats and challenges that are peculiar to similar business. Some of the issues that you are likely to confront is finding the right path around government regulations. There are several laws away there that you will be expected to follow if you want to run your own bottled water production company in the United States of America, some of the statutory laws are exclusive to each states in the U.S. Generally, in case you are considering starting a bottled water production company in the United States of America and in any part of the world, then you should brace up to face threats such as for example unfavorable government policies and regulations, economic downturn; usually financial downturn affect the purchasing power of the average women or man on the street. Of training course the arrival of another water in bottles Production Company in same location where your target market exists. Writing a continuing business Plan for your Bottled Water Company Business plans are among the all-important things that you have to carry out whilst looking to start a business. When it comes to starting a continuing business, the first step you have to take is to write a good business plan. As a matter of fact, it is pretty difficult to perform a business with out a good business plan on ground; it'll be tantamount to trials and errors and it is not what you will want to subject matter your time and hard earned money to. A Business plan is the blue print of your business; it really is a business document that may aid you to successfully setup a business and also administer / manage the business enterprise. It isn't enough to just write a business plan for the sake of composing one, your business plan should be able to pass truth check; you need to put relevant facts, figures and figures under consideration when writing your business strategy. The truth is that, the primary aim of writing a business plan is not simply with regard to having a business document set up; but to have a detail guide on how to effectively set - up, work and manage your business. Your business strategy should outline and cover strategies about how you intend to operate and manage your water in bottles production company. When writing your business program, make sure that you are moderate with regards to setting projections on income sales and era projections et al. It is better to be on the safer side which explains why when you are calculating your own future income you should utilize the lower range numbers as against the top range. These are some key factors that you need to also consider when drafting your business plan; Executive overview and Company’s descriptions: you are anticipated to write about the idea of your business, descriptions of your company, your company’s vision declaration, and mission statement, where your company will be located, your management team, your investment philosophy and why people should patronize your services or products perhaps. Other key components that should not be missing in your bottled water production business plan are your product offering, SWOT analysis, marketing and sales analysis / strategies, pricing, financial and costing projection, management techniques, expansion strategies, advertising and publicity strategy, budget and begin - up capital generation et al. Choosing the right Location for your WATER IN BOTTLES Plant When it comes to choosing a location for a continuing business such as water in bottles Production Company, there are fundamental questions you should answer and key factors that must be considered. You are anticipated to choose a location that's easily accessible especially as it pertains to your distribution network and offer of recycleables et al. Affordability, availability of labor and safety are also some of the factors that you ought to consider. Despite the known fact that bottled water are consumed by just about anybody, it is important to choose a location that will give your economy of scales; a location that will give leverage to favorably contend in the market as a brand-new entrant and also to make reasonable profits et al. Starting a WATER IN BOTTLES Company - Technical & Manpower Details With regards to starting a bottled water production company, you should make plans to create a standard water plant then. A typical water plant includes drinking water borehole, effective drinking water treatment and water purifying machines, water bottling machines, a mini lab and good drainage system. So you are expected to place all of this equipment and machine set up and also purchase standard distribution trucks. Although you can get a used brand of the above listed equipment and machines fairly, but it is advisable to choose new and latest machines and equipment that can serve you for a long time most particularly if you have the mandatory money to help make the purchase. In the event that you don’t have the mandatory amount even, you can enter an contract with the suppliers of such water in bottles production machines and tools and pass on the payment over a period. As regard acquiring a facility, if you have the required finance, it is to your advantage to get a property or lease a facility to be utilized for your water in bottles production plant; it usually offers you the freedom to create the facility how you wish to it to be and install safety devices as you so desire. But if you're low on cash, you then don’t have any option other than to rent a facility. With regards to creating a workforce structure for a standard bottled water production company, you then should look towards getting qualified and competent people to fill the following roles; CEO (Owner), Plant Manager, RECRUITING and Admin Manage, Merchandize Supervisor, Sales and Marketing Manager, Accountants / Cashiers, Production Employees / Machine Operators, Distribution Truck motorists, and Cleaners. Over and above, you will need at the least 15 - 20 workers to successfully run a little scale bottled water Production Company. Starting a WATER IN BOTTLES Company - The Marketing Plan Marketing Ideas and Approaches for Bottled Water The actual fact that the entry barrier for starting a small scale bottled water production business is low means that there is bound to become more players in the industry no matter the location you decide to start yours. Essentially, you must develop creativity and innovations if you must carve out market for yourself within the available market in your community, town, state or country. So when you are drafting your advertising strategies and tips for your bottled water production business, make sure that you outsmart what your rivals are offering. Here are a few of the platforms you can utilize to market your bottled water production company; Introduce your bottled water brand simply by sending introductory letters to residence, bottled water merchants and additional stakeholders in your focus on and other cities Open your water in bottles production company with a party in order to capture the attention of home who are your first targets Engage in road show in targeted communities every once in awhile to sell your products Advertise your items in community based newspapers, local TV and radio stations List your business and items on yellow pages ads (local directories) Leverage on the internet to promote your bottled water brands Engage in direct selling and marketing Encourage the usage of Word of mouth marketing (referrals) Possible Competitive Approaches for Winning YOUR COMPETITION in the Bottled Water Industry When it comes to competing favorable in the bottled water production industry, you would have to be very creative to stay at the top. The truth is certainly that, if your customers have the chance to buy a well cheap and packaged bottled water from your competitors, the possibility of losing them can’t end up being ruled out. In other to remain competitive in this industry, you must ensure that your bottled water is distributed and available in outlets within your target market places always. The truth is that if there are fluctuations in the supply of your brand of bottled water, customers can choose to shift allegiance and settle for other options available. So also section of the creativity and improvements that will maintain you highly competitive is to ensure that you produce bottled water in different sizes, packages and flavors et al. it will give your target market options. Possible Ways to Increase Customer Retention for your WATER IN BOTTLES Company No doubt among the strategies that you'll need to employ in order to generate repeated sales from your own customers and also to retain them is to make sure that the quality and flavor of your bottled water are constant and does not fluctuate. The truth is that if the taste and quality of your water in bottles fluctuates, you are likely likely to struggle to get your visitors coming back; people usually go for products that are of good quality. You may also make uses of promotional concepts such as loyalty schemes, direct advertising, door drops, and merchandising. Lastly, make sure that you offer your visitors incentives if you would like to retain them not to mention continue to generate repeated sales from them and also to attract clients. Strategies to Boost your Brand Create and Consciousness a Corporate identification for your WATER IN BOTTLES Company Regardless of the industry you belong to, the truth is that the marketplace is a dynamic and it needs constant brand awareness and brand boosting cum promotion to keep to appeal to your target market. Your corporate identity as a lot to do with regards to creating a business that is rewarding and last long. Listed below are the platforms you can leverage on to increase your brand awareness and create corporate identity for your WATER IN BOTTLES Production Company; Place adverts on both print (community based newspapers and magazines) and electronic media platforms Sponsor relevant community programs Leverage on the internet and social media platforms want; Instagram, Facebook , twitter, et al to promote your bottled water brand Install your Costs Boards on strategic places all around major cities in the United States of America Engage in road show from time to time in targeted communities Distribute your fliers and handbills in target areas Placement your Flexi Banners at strategic positions in the location where we intend getting clients to start patronizing your products. Ensure that your water in bottles are well branded and that all your staff members put on your customized clothes, and all your official cars and distribution vans are personalized and well branded. Tips for Running a Starting a Bottled Water Company Successfully It is the duty of businesses to ensure that they put in place plans that will make sure that the business is successfully work well. The truth is that, irrespective of the kind of business you run, your capability to get all the members of your team on same page all the time is among the keys you have to successfully run the organization. As the principle executive officer of a bottled water production company, it is your responsibility to give direction to the continuing business. Part of what you should do is to make sure that you create time for office meetings; a right time where challenges, feedback, projections and relevant issues are discussed. The meetings could be daily, once in a week, twice weekly or once in per month. The bottom line is that there should become constant meetings in your organization. Carrying out appraisals on a regular basis and training your workers shall help you run your organization effectively. Encourage your employees to pursue certifications within their various region of specializations; it can help your organization’s profile and of course it will help the individuals. You can choose to or partially sponsor some of the certifications fully. Lastly, you should keep your doors open for suggestions from associates of your team and your clients. It is crucial to reward excellent efficiency in your organization; it will go a long way to motivate healthy competition in your organization. For more info just visit to know more รับติดตั้งโรงงานผลิตน้ำดื่ม
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